Recognizing the changing communications climate, Go RVing has launched
itself into the social media universe, engaging the consumer
interactively with a new blog and games on GoRving.com, plus content on popular Web sites including Facebook and Yahoo’s Instant Messaging. Visitors to GoRving.com
can now get ideas and inspiration for a family vacation or getaway with
friends while playing “Hit the Road,” an interactive travel game added
to the Web site to give consumers a virtual preview of what they can
experience when they hit the road in an RV.
Players earn points by traveling state by state in a virtual RV
as they choose destinations, while information about attractions in the
area appears on the screen. If the player is interested in physically
visiting the destination, they click on “Driving Directions” and
Mapquest is engaged.
“Hit the Road” allows players to earn bonus points by playing
three extra mini-games. “Interstate of Mind” is a true/false trivia game
with questions about the state the player is currently traveling in.
“Crank it Up” is a race against the clock to open a folding camping
trailer, and “Flight of the Pumpkin” is an entertaining virtual
“Go RVing is keeping pace with America’s growing interest in
online games and ‘virtual’ travel planning,” said Gary LaBella, RVIA
vice president and chief marketing officer. “‘Hit The Road’ is a
terrific way for families to plan for a real-life RV adventure before
they even leave home. It’s edu-tainment.”
The same new interactive games housed on the Go RVing Web site
are also available on the popular free Yahoo! Instant Messenger (IM)
service. Yahoo users can also access customized conversation screen
images that depict RVing scenes, view Go RVing TV ads, read descriptions
of RV types, and download popular recipes from GoRving.com.
Go RVing has also unveiled a “fan page” on the popular
Facebook site, serving 50 million users. Would-be and current RV
enthusiasts can gather to learn about RVing, link to the Go RVing Web
site, view photo albums of RV trips and the Go RVing ad campaigns, watch
video postings and communicate with each other via the comment wall.
Internet users flock to blog pages for conversation and information. A newly introduced blog on GoRving.com
is being authored by well-known travel author and RVIA spokesperson
Brad Herzog as he and his family take their annual summer RV roadtrip.
The blog includes photos posted by Brad and his wife Amy along the way.
Readers are encouraged to post their stories, comments, photos and
videos of their own family RV trips.