GMAC Finance Franchise to Include RVs

GMAC Financial Services has announced that it will provide consumer financing for RVs and has been selected by Thor Industries Inc. as the preferred financial provider for its retail customers, according to a news release.

Thor is the world’s largest manufacturer of recreation vehicles, including brands such as Damon, Four Winds, Airstream, Dutchmen and Keystone RV. GMAC will begin by extending retail financing through Thor dealers in 14 high-volume states, and eventually expand
nationwide to all 1,200 dealers that comprise Thor’s U.S. network. The company expects to accept retail financing applications from dealers for both new and used RVs, beginning in May.

“The RV financing market is a natural extension of our auto business,” said GMAC President Bill Muir. “We have the infrastructure and servicing capabilities to add the RV business to our portfolio. Further, many of GMAC’s current and prospective auto customers are
interested in using their vehicles to pull towables, so the new relationship with Thor brands makes a lot of sense for both our business and customer base.”

GMAC intends to hire current employees who manage Thor Credit
services, including industry veteran Ed Arienti, who will lead the RV
finance initiative at GMAC. Thor will continue to offer retail financing
to its dealers until GMAC launches its program, at which time Thor
Credit will cease new loan activity.

“We are pleased to select GMAC as the preferred financing provider for Thor Industries, particularly as we seek to satisfy increased demand for our RVs with a positive sales and financing experience,” said Thor Chairman and CEO Peter Orthwein. “Thor dealers
and their customers will benefit from having GMAC as a retail financing option.”

The U.S. RV market has been growing since mid-2009, and is expected to reach more than 215,000 units in 2010. Thor Industries currently holds 27% of U.S. RV market share. “The RV industry represents high-quality business and is currently under-represented by the financial community,” Muir said.

LEAVE A REPLY

Please enter your comment!
Please enter your name here