Mercedes-Benz to Integrate Sprinter Into U.S. Operations

2276299_mercedes-benz-sprinter2.jpgMercedes-Benz USA LLC announced today (Sept. 1) that it will assume
responsibility for the sales, marketing, distribution and service of
Mercedes-Benz and Freightliner Sprinter commercial vehicles in the
United States.

 

Central to the announcement is the creation of Daimler Vans USA LLC —
located in Montvale, N.J. — a wholly owned subsidiary of Daimler AG. The
Dodge Sprinter will be discontinued.

Daimler Vans USA LLC combines the brand awareness and technology
leadership of Mercedes-Benz with the commercial vehicle expertise of
Freightliner. The Mercedes-Benz Sprinter also marks the official return
of the three-pointed star to the U.S. and Canadian light-duty commercial
vehicle market. Delivery of the Mercedes-Benz Sprinter to dealers and
customers will begin in January 2010.

Introduced in North America in 2001, the Mercedes-Benz Sprinter has
developed a successful following with more than 130,000 Sprinter
vehicles sold in the U.S. and Canada. The Sprinter in the U.S. and
Canada is offered in three vehicle lengths on two wheelbases with three
GVWRs (gross vehicle weight rating). With a lineup of cargo vans,
passenger vans and chassis cab models, it also offers two roof heights.
Powered by an efficient 3.0 V-6 turbo diesel engine, standard equipment
includes ADAPTIVE ESP.

ADAPTIVE ESP features additional sensors that take into
consideration vehicle payload, further reducing the risk of skidding and
loss of control.

“The Mercedes-Benz Sprinter and Freightliner Sprinter set standards
in the sector for safety, customization and environmental
responsibility and we are proud to offer this product in the U.S. market
under the three-pointed-Star,” said Ernst Lieb, president and CEO of
Mercedes-Benz USA.

The Sprinter has been on sale in the U.S. since 2001. Manufactured
in Germany and assembled in Charleston, S.C., it has established a firm
commercial customer base of small business owners, fleet managers and
van buyers, looking for more than just a work vehicle — powered by clean
and efficient turbo diesel engines. By RV Business

LEAVE A REPLY

Please enter your comment!
Please enter your name here