Ford Motor Co. has boosted production of its Class A motorhome chassis in response to growing consumer confidence and demand for motorhomes. According to data from Statistical Surveys Inc., a market analysis company specializing in the RV industry, total motorhome sales are up 13 percent year to date through May. Sales of Class Aâ€™s are up 12 percent through May, and sales of Class Câ€™s are up 14 percent for the same period.
â€œMotorhome sales are cyclical, and correlate with improving economic performance,â€ said Erich Merkle, Ford sales analyst. â€œLike boats, homes and luxury cars, motorhomes â€” especially Class A â€” are big-ticket items, so when we see a continued upward trend in sales, it means people have far greater confidence to make a large, discretionary purchase.â€
Ford leads the Class A and Class C motorhome chassis markets, with a 63 percent share of the Class A market and 72 percent share in Class C chassis year to date through May, according to Statistical Surveys.
Ford increased production of its F-53 chassis used for Class A motorhomes by 33 percent through the first half of 2014 to meet growing demand. â€œWe believe we will see further growth as the industry continues to recover,â€ said Merkle.