Ford Motor Co. has boosted production of its Class A motorhome chassis in response to growing consumer confidence and demand for motorhomes. According to data from Statistical Surveys Inc., a market analysis company specializing in the RV industry, total motorhome sales are up 13 percent year to date through May. Sales of Class A’s are up 12 percent through May, and sales of Class C’s are up 14 percent for the same period.
“Motorhome sales are cyclical, and correlate with improving economic performance,” said Erich Merkle, Ford sales analyst. “Like boats, homes and luxury cars, motorhomes – especially Class A – are big-ticket items, so when we see a continued upward trend in sales, it means people have far greater confidence to make a large, discretionary purchase.”
Ford leads the Class A and Class C motorhome chassis markets, with a 63 percent share of the Class A market and 72 percent share in Class C chassis year to date through May, according to Statistical Surveys.
Ford increased production of its F-53 chassis used for Class A motorhomes by 33 percent through the first half of 2014 to meet growing demand. “We believe we will see further growth as the industry continues to recover,” said Merkle.